“Do I need a website for my business?”
Well, the answer is YES. You need a professionally designed website, which will act as a lead magnet and sales booster for your business. It also does the work of a brand-differentiating website. Today, in this article we will be discussing 10 reasons why your business needs a website.
But, why is it important to have a website for my business?
Well, this is the first question most clients ask when someone suggests having a website for their business.
The reason is having your presence in search engines like Google, Yahoo, Bing and many more. It is also because customer behavior has already changed towards the digital age, It’s time to adopt new and modern technology in this digital era.
Now let us make it crystal clear for you. Assume that someone is looking for business-related needs, and he/she is not opting for a door to door enquiry. He/she just types on browser “QWERTY” services near me and the customer gets a lot of services by just sitting in home and services goes to another company.
Reason No. 1: A website proves your brand credibility
“Is there any official website for your business” Is the first question asked by many people when you speak to them about your business. The bitter truth is that people are really smart nowadays, and they think even 10 times before making a business-related decision.
More than 30% of people consider making a website for their business. So, if you want to make people believe that you have a trustworthy business, contact a custom website development company in India, Then only you will be taken seriously.
If you carefully look into it then you will realize that they were not wrong but you will find out that there are thousands of business owners there. They cannot trust everyone and later they regret it. At their place, you would also have done the same.
Reason No. 2: Businesses with a website are easily accessible
This is one of the most important issues why your business needs a website. When it comes to buying a product or a service the most feasible way to access they reach your website for whatever they want.
When it comes to engaging with any business they over 63% of customers prefer in making use of the company’s official website.
The main reason for this is that it provides a 24×7 service availability and then they can know everything about your business and know that who you are, what are your services and how they can you contact you.
We can also provide another reason that why you need a custom website. It is easy for consumers to reach you and purchase your products and services. They can also visit your website anytime so that they can make their purchase. You can also track your customers on this website.
Reason No. 3: A better understanding
A website can also help you in providing a strong, friendly and long-lasting relationship with your clients.
This is how it takes place:
As mentioned before a website helps in making your website credible. It builds an initial trust with your customers and inspires them to make business transactions with you. While making your website we must keep all user aspects in mind before making a website such as a user interface that makes them stay on your website for a long time. This makes the user experience great.
So by just making a website you can earn trust among your customers and offer them a great user experience. So that they stay on your website and come back for more updates.
This is how brand loyalty in customers arise and support you to help and grow your website, You can also contact a web designer and a web development agency to give a mighty boost to your website.
Reason No. 4: You can showcase your products/services the best way possible
Presenting your products play an important role if you want people to buy products from you and use your service. It becomes more important if you are a startup and here every customer matters.
In that case, it is important that we showcase our products in the best way in an expert manner, and having a website helps you in this. You may display whichever service you want to and a website also provides you creative freedom.
In this sky is your limit and you may also use attractive images, video tutorials, downloadable PDF set of instructions that may help you out in any way.
This is what customers look for and it can help you out in any suitable way. There remain hooked on your service and go nowhere else to purchase. This helps you out in establishing a loyal customer base.
Reason No. 5: A website makes your brand more visible
There is a beautiful restaurant placed near y house and the food is awesome and its services are unbeatable, it has a wide variety that you can find everything that you want to eat.
Every time I pass by, I see only 7-8 people sitting there and enjoying the food. The reason behind it is, Not many people know about it. But being the only restaurant in the city. There are several others, Some of them even have an official website.
As a result, they have been able to acquire more customers despite having average services and average quality food.
That is what the difference a website creates. The truth is that website is just like a small decoration in the cake but it offers transparency in your products and many people get to know about it no matter how good you sell your products, until there is a website not many people will get to know about it.
So if you want people to know about your brand you need to hire an effective team of web developers you need to have an official website.
You will realize that how you can boost your sales and gain more customers.
Reason No. 6: You can benefit from Google Searches
Having a website can also get you in Google’s search listing making it easy for your clients and customers to find you and here’s how it matters:
A long time ago when clients wanted to do business with the company first they had to get the detailed information they had to do a background check and contact their clients to know about you and finally move ahead for business transactions.
But there has been a revolution in the field of technology and customers are now smart. So, they do not want to waste their time, instead, they prefer searching on google. This is the first thing when they hear your brand name.
But, if you have used proper SEO then it will surely be on top searches in Google. Besides it, people will also be able to search by using other keywords related to your business. This will make you more popular and more people will be willing to do business with you.
If your Startup gains fame and people would easily be able to find you on Google and have a proper website then you will be profitably in long run.
Reason No. 7: People still judge your credibility by looks
More than 75% of people judge a company by its website design. It means that clients bend more towards a company with an attractive website design. Due to this it keeps them engaged and builds an initial level of trust and hence it proves that your company is credible.
If you don’t have a website then you will not be considered in the first place by your clients and it will lead to alone trust by you thinking that they want to do business with you. By not having a website you already have blown chances for your business.
So, you shouldn’t make the mistake of not having a website.
Reason No. 8: A website is an important part of online marketing
We all know that marketing like a print release, print ads and flyers are how hectic and time-consuming traditional forms for marketing. These are demanding from of marketing and cost you a fortune, Still the results aren’t just good enough.
Online marketing is less expensive and is more effective than offline marketing. It can get you better results with less work and becomes a much better alternative if you want to get things done faster in your hands.
We can consider online marketing as Sun around which other forms of marketing revolve. Online marketing can be an effective option to promote your business, it is not affected if you don’t have a website.
A website is a final destination where you will be sending your customers from different ways like Social media, blogging, email marketing, and YouTube channels.
These figures prove how effective medium online marketing can be:
- Over 2.34 billion (67%) people are active on social media every day
- Companies that blog 16x per month received 4.5 times more leads
- Email marketing is 40 times more effective in acquiring customers,
- Video on a landing page can increase conversion rates by 80%.
- So, if you want to benefit from online marketing, having a website is a must for your business.
Reason No. 9: You can strategically target your customers through a website
Another benefit of having a website is that you can keep a record of your clients and also performance metrics.
Also, the people who regularly visit your website are called regular visitors. The people who have visited your site just once are called unique visitors. How many times a page was viewed by users are termed as Page-views/Impressions. The number of people people who visited your site but were left without reading is called bounce rating. For how long does a Pearson stay on the site is termed as average time on site.
All these statistics can help you to find out new customers. You can also which type of contents people like so that you can improve your user experience.
These all will surely help you in improving your website so that more and more visit your site. So you should focus on making a good website.
Reason No. 10: All of your competitors are already having a website
This point might sound like a platitude for you, but it definitely makes a lot of sense. You are not alone in the market with a website.
There are already thousands of companies providing the same products and services that you are selling, and they also have most of them on their websites.
If all the points which were previously discussed from this blog, prove to bring you in a beneficial position. They appear more credible in the market it is just because, they have already built an initial level of trust with people, they are showcasing their products/services in the best way possible, and they are also benefiting from Google searches.
How would you beat them?
For that, you need to contact a web developing services company which can help you in creating a website. By not having a website you are permitting your competitors to dominate over the market cap.
You can also hire a marketing team that is dedicated to promotions and ad campaigns but it can only affect you by increasing your budget, increase in efforts and increased costs. Instead of that, you can also have a website designed in almost half of that budget.
In having a website you also get a chance to research and add the elements that your competitors are missing. You can also get benefit from their weakness.
So getting a website can get you more benefits instead of not having a website at all.
To summarize… Your business needs a website, and it’s easier than ever to get one.
So you saw that how every business needs a website and it is inexpensive that you all need to cross is. It gives you a huge opportunity to grow your business. Therefore these were the reasons why should scale your business online and if you are convinced to scale your business online, you will need a brand website and for that, you can Contact Us for a professional website that will boost your earning 2-4 times the initial earnings.
